The Nature Conservancy
Insight:
People care about wildlife, but may not feel motivated to donate if they don’t realize how it can personally affect them.
Format: OOH
Location: Museums, Parks, Aquariums, Beaches
Insight: You can’t take natural resources for granted, because sometimes you don’t realize how important something is until you lose it. These ads showcase the earth without it’s most notable feature… water!
Donation Stations
Install Nature Conservancy donation stations filled with water in places such as museums, parks, and waterfront public spaces. As the day goes on, water is emptied from the globe into a tank below. The more people who donate, the higher the water level in the globe. This will inspire people to donate to TNC by showing them what a world without water looks like.
Google Earth
Partner with Google to create a Google Earth extension that allows the user to see the effects of climate change on the areas that are most important to them.
Users can toggle “Nature Conservancy Mode” on and off within the Google Earth platform. To get started, type the desired area, and watch as google earth zooms in and illustrates what that location would look like without access to water or irrigation.
Snap
Custom snap filter that places a persons face in a gas mask and pollutes the air around them.
Users can than swipe up to learn more and donate to The Nature Conservancy