Millennial
Aged 25 and up. This consumer group is young enough to go on vacations - but old enough to afford too.
Employed
Have gainful employment and view their job as a profession.
Value Experience
They are a culture of adventure seekers, world travelers, and experience lovers.
Social
We created a social and print campaign, showing voyagers at the most extreme locations with their gear safe next to them, thanks to Samsonite.
We created a community board on Pinterest that allows the board members to share their Voyage photos, as well as other items that relate to their voyage.
Voyagers were also able to find tips on how to pack the gear and get inspirations for next travel destinations.
Twitch
Create a channel page on Twitch.TV to showcase videos created by travel experts, and professionals who use samsonite products.
Case Studies
Idea: Short video series, showcasing the journey of a voyager towards their goals and dreams. These videos feature creators and adventurers from all walks of life, using Samsonite products to protect their gear when traveling.
Location: Social (Instagram TV, Snap, Facebook, Twitter)
Measurements for success:
-Engagement on social posts (insta, Pinterest)
- Engagement on Twitch video streams and "Case Studies" IGTV videos
- Product sales - month over month