https://www.iamandrewwass.com/nature-conservancy daily 0.75 2018-12-11 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c1018014ae23753e4abfe99/1544558639609/OOH+Nature+.jpg Nature Conservancy Format: OOH Location : Museums, Parks, Aquariums, Beaches Insight: You can’t take natural resources for granted, because sometimes you don’t realize how important something is until you lose it. These ads showcase the earth without it’s most notable feature… water! https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c100e65cd836656c55abfd1/1544556231379/park+the+nature+conservancy+2.jpg Nature Conservancy - Donation Stations Install Nature Conservancy donation stations filled with water in places such as museums, parks, and waterfront public spaces. As the day goes on, water is emptied from the globe into a tank below. The more people who donate, the higher the water level in the globe. This will inspire people to donate to TNC by showing them what a world without water looks like. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c1014044ae23753e4abafa3/1544557615050/ezgif.com-video-to-gif.gif Nature Conservancy - Snap Custom snap filter that places a persons face in a gas mask and pollutes the air around them. Users can than swipe up to learn more and donate to The Nature Conservancy https://www.iamandrewwass.com/samsonite daily 0.75 2019-06-10 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb0bfdec212dc60a4c8be4/1558907906049/Atcually+the+ask.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceca1521905f4a0b9601ae6/1559011777917/voaygers+insta+post+copy.png Samsonite - Social We created a social and print campaign, showing voyagers at the most extreme locations with their gear safe next to them, thanks to Samsonite. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecc5649140b745b605dbee/1559020905412/Samsonite_Logo-nb.png Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb0d679b747a2124fa95dc/1558908267561/Hukman+truth.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb0c0ef4e1fccb228422b0/1558907924090/who+is+samsonite.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c101970898583fde44e8732/1544559060349/two+pinterest.png Samsonite - Pinterest We created a community board on Pinterest that allows the board members to share their Voyage photos, as well as other items that relate to their voyage. Voyagers were also able to find tips on how to pack the gear and get inspirations for next travel destinations. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecb9ac4785d31a3775bd33/1559017915382/SAMSONITE+FINAL.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb1b5a9140b745b6f602f0/1558911846795/Young-employed.jpg Samsonite - Employed Have gainful employment and view their job as a profession. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb1b704e17b65333dd5901/1558911865428/the-customer-experience-a-journey-of-expectations_59d3b16aedcbd.jpg Samsonite - Value Experience They are a culture of adventure seekers, world travelers, and experience lovers. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cfeaf82d194760001e2474e/1560194950366/worthwile+expereinces.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb13b8ec212dc60a4cd280/1558909888120/sipirit+of+adventure.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb1b409b747a2124fb1b1a/1558911816362/Homepage-tile-Millennials.jpg Samsonite - Millennial Aged 25 and up. This consumer group is young enough to go on vacations - but old enough to afford too. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceca73f4785d31a3775137f/1559013190614/Builtforvoyagers.jpg Samsonite https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c10219d40ec9abc64aad8df/1544561076641/ezgif.com-gif-maker+%282%29.gif Samsonite - Twitch Create a channel page on Twitch.TV to showcase videos created by travel experts, and professionals who use samsonite products. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb0be94e17b65333dcbfce/1558907887570/Samsonite+ask.jpg Samsonite https://www.iamandrewwass.com/work daily 0.75 2019-05-28 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce5d515eb393138c2c75d52/1558767176070/baileys.jpg Past Campaigns https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8e5d3eef1a163fe1fadb9/1558767065196/Costa.jpg Past Campaigns https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c9d2d1e1905f4fd794dcd48/1553804574957/Samsonite.jpg Past Campaigns Built for Voyagers https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c9d2c80ee6eb02ab6ed70e9/1553804422241/CitiNew.jpg Past Campaigns https://www.iamandrewwass.com/new-page daily 0.75 2018-12-09 https://www.iamandrewwass.com/generic-landing daily 0.75 2019-02-11 https://www.iamandrewwass.com/citibike daily 0.75 2019-05-28 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecb7a5eb39313d13bf9eb8/1559017390228/Everday+wins.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecc4b1652dea904b79a851/1559020726373/Citi_Bike_logo.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8ef91e4966b6f971e99a7/1558769617654/Costa.jpg CitiBike - You Don’t Need To Look Very Far To See That NY Loves Sports. We realize that NYers are EXTREMELY COMPETITIVE and love the feeling of WINNING. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f166e5e5f042953fcb7c/1558770027174/feeling+of+winningf+.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f11224a69440d3b4f65e/1558769943403/TheAsk.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cec9dca104c7be18b890f96/1559010770935/InstamockupsFinAL.jpg CitiBike - Influencer Activation In order to reach NY sports fans in a deeper way, we will activate key athletes before and after major NY sports events. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c0f7f0a8a922d33f5e5e62e/1544519448581/instamockupFINAL.png CitiBike - Social Custom ads developed for social platforms (Insta/Snap/Facebook) https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce90157652dea75d5614b7b/1558774127613/conclusion+citi.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecb05353450a42d309e0eb/1559015513393/FINAL+insight+Citi+JPG.JPG CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c0f774d758d46ceef9c3430/1559010194773/CitibikeTennisCourt.jpg CitiBike - Sports Branding Branding within sports venues, including Tennis & basketball courts and baseball and football fields. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f0ffc830255416875525/1558769923347/the+brief.jpg CitiBike https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c0f75a6aa4a99f7e98f0fe5/1558768720439/ad+mockups+FINAL.JPEG CitiBike Format: OOH Location: Sports stadiums, transit locations (Subway, Bus) in close proximity to sports centers during notable sporting events (US open, NBA Finals, World Series, Stanley Cup, Etc) Insight: Many people see sports figures and idolize their ability to accomplish whatever goals they have, without thinking of their own abilities or how they could feel the same sense of pride and accomplishment even though they cannot perform to the level of a professional athlete. This will show how Citibike can positively benefit the life of the rider by giving them a reason to feel pride and accomplishment in their own life through “wins” they can control - like their commute. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c0f81e3032be447e4394d72/1544520196418/iphone+mockupapp.png CitiBike - Citibike App Extension New feature within citibike app that will automatically track the riders journey, allowing them to compare their times with friends going similar distances and MTA estimated travel times. https://www.iamandrewwass.com/new-page-1 daily 0.75 2018-12-09 https://www.iamandrewwass.com/contact daily 0.75 2021-06-07 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f3aa4785d34d8acce5c9/1599425342547/IMG_8249.JPG Contact - Andrew Wasserman AndrewWass@Me.com 1-516-232-6512 Long Island, NY https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/60be721bd7a4ac16976daba9/1623093804533/Andrew+Wasserman+Resume+JPEG.jpg Contact - Resume https://www.iamandrewwass.com/new-page-3 daily 0.75 2019-06-10 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c62091dc83025158fde79c1/1558771008902/kisspng-logo-cruise-ship-costa-cruises-crociera-travel-kreuzfahrten-mit-meeresblick-5ba3035e406d85.7697534615374098862639.png Costa Disaster - Company Facts: - Founded in 1854 - 13 Ships (advertised) - 3.8 Billion (US) in revenue (2011) - Headquarters: Genoa, Italy - Acquired by Carnival in 2000 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c8b3e3bee6eb0649b6d76e3/1552629314266/Backlash+copy.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f6d0b208fc44a0398b90/1558771413620/already+happened.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c620a9053450afb093d028d/1549929110541/CARNIVAL+PNG.png Costa Disaster - Carnival Mission Statement: Together, we deliver joyful vacation experiences and breakthrough shareholder returns by exceeding guest expectations and leveraging our industry-leading scale. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86ca29b208fc7e305bc359/1552337462257/someone+else.jpg Costa Disaster - Costa did not harm the environment… Brand value and public perception can be irreversibly harmed simply by people tweeting and writing articles that accuse a brand of wrongdoing, regardless of actually having done it. Through the use of social media, the internet, and traditional media, the Costa Concordia narrative turned into a story about climate change, ecological impact, and how detrimental the company is to the environment. Costa did not have a system in place to combat these claims. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cb4e6be495e7600016b0731/1555359462172/Carnival+Mockup+Enivomrnetal.jpg Costa Disaster - Step One: Establish Credibility Employ climate scientists from top universities in order to get ahead of the environmental claims https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c6d54e17b61f9cad585f/1552336605051/Nothing+Happened.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cfeaf4a7bfc35000166a2e5/1560194897682/Message+was+changed+costa.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c8229140b7ba9ecb3671/1552336938266/doesentmatter.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cb4ea4e8165f53f15688ffa/1555360529330/Concorida+Spokesperson.jpg Costa Disaster - Step Two: Permeate The Media Deploy spokespeople to various news outlets, communicating info about passenger safety and environmental concerns https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c6a5104c7b6798ea8f85/1552336573370/TheMessageWasChanged.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c85fb99104c7b7f30286848/1552284583712/_80893447_hi013703519.jpg Costa Disaster - You could look at it. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c8b3a4ce4966b044bde4f85/1552628315609/FastFacts+Good.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f8dfc830255416877b87/1558771957827/cares.jpg Costa Disaster - Integrated CSR Campaign - Launch one year after costa sinking - Set aggressive sustainability goals (zero waste cruise ships, banning of single use plastics, green energy propulsion systems) - Dedicate children’s programming to learning about ecology/marine wildlife - including an entire section of the kids area devoted to the ecosystem - Host nature documentary movie nights on board the ship - Partner with vegan & flexitarian chefs and nutritionists to create earth-friendly dining options for cruisers https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c9114785d352c8c2f244/1552337175817/someone+else.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c620f3e53450afb093d40c9/1549930307760/whathappened.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cb4e69d1905f4c684d26579/1555359397831/Do+Different.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceca981085229ffac1a0677/1559013771135/NatureDoc.jpg Costa Disaster - Nature Documentaries On board every cruise we will screen nature documentaries to educate our consumer base on the environment. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c85f9de24a694a6a0351671/1552284143628/PR+DISASTER.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c6f7104c7b6798ea9502/1552336639750/noEco.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8ff6ba4222f603e91ce0d/1558773618363/conclusion+copy.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cb4f0f9e4966b15066877e2/1555362054066/Micky+Tweet.jpg Costa Disaster - Step Three: Create A Leadership Team Presence Leadership team send out tweets periodically throughout the week, showing they have a handle and & understanding of what’s going on https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8f6ea15fcc01a4264c7b0/1558771439020/vision+statemetn.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86963fe2c48349ec87cd83/1552324182595/MickyTweets.png Costa Disaster - 1. No Leadership Presence Carnival CEO Micky Arison sent a total of three Tweets during this week, offering no concrete information & himself calling it a “crisis.” https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecada0a4222f2d3d30cb04/1559014822287/However.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecc0306e9a7f68cdb1b317/1559019674129/CARNIVAL+PNG.png Costa Disaster - A Look Back At Carnival’s Mission Statement: Together, we deliver joyful vacation experiences and breakthrough shareholder returns by exceeding guest expectations and leveraging our industry-leading scale. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c6217ff71c10bb72d4b177d/1549932561672/SHIPS+NAV.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c85fa0671c10b0a7ca51ca1/1552284225436/PRNIGHTMARE.PNG Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cb4b53115fcc0a949967876/1555346743061/Poorly.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce956eceb39316fe38c743f/1558796019552/Four+mistakes.jpg Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c85fee5eef1a1afdbd0c6fe/1552285425797/message+was+changd.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86a7e6fa0d603fe9fc9642/1552328789302/blameoncaptian.png Costa Disaster - 4. Costa Shifts Blame To Captain “There May have been significant human error on the part of […] Captain Francesco Schettino, which resulted in these grave consequences.” https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c86c758e4966b815f2bbe48/1552336879773/Screen+Shot+2019-03-11+at+4.37.38+PM.png Costa Disaster - There was no ecological disaster. - The ship is gone (this is a recent image of the island) -There was no spillage of oil, human waste, or other hazardous materials -There are no devastating effects to the ecosystem or environment https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c8697cb1905f45b20feda00/1552324925372/facebook-default-no-profile-pic-girl.jpg Costa Disaster - 2. No Media Spokesperson There was no spokesperson in the media to champion the brand & there was no distinct and recognizable personality to guide the conversation. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c8693c8f4e1fc79d4065071/1552323540584/HowCostaCarnival.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c85d3c74785d32088cc37a3/1552274381436/23-Costa-Concordia-AFPGet-v2.jpg Costa Disaster - What Happened? On Friday, January 13th, 2012 at 9:44 PM the ship collided with rocks outside of the Italian island of Giglio during a routine maneuver, known as a “sail-by salute” - causing a 150’ gash below the waterline https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ca27701ee6eb02efde53248/1554151175125/EveryoneHasAccessToo.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c8604a30d9297e183c990b6/1552286953544/ashiftedmessage.png Costa Disaster https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c6202ccb208fcbfaaccbad3/1549927123870/costa.jpg Costa Disaster - The Costa Concordia Disaster A PR Case Study. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5c869bb57817f7cf02d0344d/1552325563291/carnivaltweet.jpg Costa Disaster - 3. Carnival Released Vague Statements - Taking No Responsibility Carnival is making this sound like a natural disaster. https://www.iamandrewwass.com/ibm daily 0.75 2019-04-15 https://www.iamandrewwass.com/baileys daily 0.75 2020-03-11 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8b898e79c7073df84b49e/1558755484564/intoruducing+FINAL.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce86f23e4966bceba108e00/1558736679451/ALmande+by+me.jpg Baileys - Almande By Me “Almande by me” is a fully integrated relaunch campaign. We will activate in four cities (NYC, LA, Miami, Chicago) with a large multicultural & millennial populations. This campaign will look to create a connection with millenials by allowing them to be part of the brand building experience. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8c222eb39316fe388f013/1558757944770/ALMANDEbyemployhee.jpg Baileys - Employee Designed Bottles All employees are encouraged to design their own bottle. Employees can vote on the best design and winners will be displayed as an ad on the Diageo campus where they work. Designs will be featured as limited edition products in their offices bar, named “Almande by” followed by their name. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce82eba0d929779d62be8de/1559021602571/Screen+Shot+2019-05-24+at+1.36.06+PM.png Baileys - …and our research corroborated that. “Baileys is only in my house during christmas time.” “My mom loves it by the tree.” “If [my mom] has two drinks a year it will be a Baileys” - Mark Rossi - Focus group attendant https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8bf2508522903315ffc04/1558757185888/staff+curated+recipies.jpg Baileys - Staff Curated Recipes Employees will participate in a contest for their own recipes. They can submit their own Almande recipes to IC app and the best recipes will be featured in the Almande page of the Diageo Bar Academy and on other IC platforms. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce85b53f4e1fcaf8c2fabc5/1558731612153/stuck+in+tradition.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8be90fa0d602415d5e48a/1558758396506/make+it+yours.jpg Baileys - Building Banners https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce85f7324a6941e1896b6ef/1558732663197/nothing+can+be+done.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce82a9dc830256f7e61cb3a/1558719162165/Baileys-cocktail1-1.jpg Baileys - Baileys told us their drink was stuck in the holidays… https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce882d9652dea0d1a881978/1558748455467/bottle+design+picker.jpg Baileys - Bottle Design Microsite Once these bottles get designed, they will be uploaded to the Almande microsite, where users can vote on their favorite bottle designs. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce829f5ec212dfa50c8c91b/1558719123262/We+wanted+to+know+why.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce87c7108522961bb829583/1558740088770/Blank+bottle+.jpg Baileys - Blank Bottle Launch Before any other execution is activated, we will launch advertisements with our redesigned, blank bottle, and new Almande branding in key markets. This will entice millenials to follow the hashtag and begin their journey to designing their own Almande experience. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce73a8feef1a1a3f0f51e9b/1558657681076/multicultural.jpg Baileys - Multicultural Ethnically Diverse, 56% identify as white, 21% hispanic and 14% black. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce7445eec212dfa50c02abd/1558660194588/the+breif+2.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce87da8652dea0d1a87d8c3/1558741479176/Almande+Keyosk.jpg Baileys - Bottle Design Kiosk These treat truck events will feature a special bottle design kiosk, giving millennials the opportunity to design their own Almande bottle. The kiosk will feature patterns and designs created by Diageo employees, as explained later on. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8af514e17b6082d753d6a/1558753116214/internetcomps.jpg Baileys - Earned & Owned Media We will pitch news outlets as well as activate our influencers to create online content for Almande. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5cecb1cf652dea904b790a60/1559015894192/ALMANDE+APP+FINAL.jpg Baileys - Internal Launch Campaign In addition to our external facing campaign, we will be activating Diageo’s vast network of alcohol professionals & dedicated employees. We will first share an email and communications via the Internal Comms App (IC) containing information on product re-branding. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce756afe5e5f0fb4b71bb5f/1558664887544/TheAsk.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8a15a104c7b21d6caa075/1558749644858/new+bottle+pam.jpg Baileys - Designed Bottle Launch We will take the best designed bottles from the Almande microsite and create real products out of them. In addition, we will feature the newly designed bottles in the cities they were created in. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8b8160d92976f257a8c62/1558755351941/insight+FINAL.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce90509f9619a299c5edb03/1558775058347/conclusion+almande+1.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8ea5aeef1a163fe1fc73e/1558768224148/primaryu+consumer+final.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8af7953450a482022338d/1558753155266/SOcial+media.jpg Baileys - Influencer Activations Throughout the campaign we will be activating different micro & macro social media influencers to create bottle designs, recipe ideas and drive millennial engagement. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8c1f06e9a7f119d5f3e67/1558757885218/DBA+in+situ.jpg Baileys - Employe Recipes Featured On The Diageo Bar Academy We will take the most upvoted staff recipes and publish them on the Diageo Bar Academy so bartenders & alcohol professionals can better engage with the millennial drinking audience and the Almande product. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce85eceeef1a1faf64b7398/1558732501639/new+drink+new+consumer.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8bfba7817f7548eb04616/1558757593841/employee+survey.jpg Baileys - Employee Engagement Surveys Lastly, we will produce surveys on the Diageo IC app that can help gauge engagement and employee reception of the Almande product. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce881bb8165f5dad0acf0df/1558741450248/Almande+Treat+Truck.jpg Baileys - Almande Treat Truck We will activate an Almande treat truck in hot millennial areas - such as Williamsburg, NY to drive brand awareness and engagement. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5e69070496011f2e1ed4aee7/1583941387513/Shapedbythose.png Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce85abbe2c4832ca73d1076/1558731456699/bigger+than+holidays.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce82094104c7be3e3c4812f/1558716576399/MilkSales.jpg Baileys - Even though milk-substitute sales are very high… https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce75c9771c10b02625aefa8/1558666453427/expereinces.jpeg Baileys - They value experiences Nearly 8 in 10 millennials say some of their best memories are from an event or live experience they attended or participated in and the experience helped shape their identity or create a lifelong memory. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce73a5853450a15b96ec271/1558657626509/DSCF0003.JPG Baileys - Flexitarian Flexitarian or Vegan diet, either by medical need or by choice. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ceb2dc1ec212dc60a4dca9c/1558916552207/Backround.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce820c28165f54e73c592e7/1558716658348/Have+you+tried+Almande.jpg Baileys - …millennials just don’t care about Baileys Almande. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8208008522933397c6e31/1558716548365/Disconnect.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce62506eb39313c6d456946/1558586635329/hero-sm.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8ba616e9a7f119d5f026e/1558755943599/Internal+Coms.jpg Baileys https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce75d3a9140b76e6292ad04/1558666634415/beauty-blogger.jpg Baileys - They are DIYers 45% of Millennials expect brands to build relationships with them, to listen to them, and to engage with them. They are a culture of doers, DIYers, and co-creators who want to engage in something bigger than themselves. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce8bd9c53450a482022a59e/1558756792027/Employee+Submission.jpg Baileys - Employee Produced Designs In addition to graphic design teams, all Diageo employees will be encouraged to submit their own pattern designs to IC app. All submissions will be featured as specialized patterns within the bottle design kiosk, and will be turned into building banners and hung on the Diageo campuses featuring the copy “Make it yours, Diageo”. https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5ce73a637817f7974602b0ad/1558657652659/Microsoft-Logo-PNG-HD.png Baileys - Millennial Millennials aged 21-38 https://www.iamandrewwass.com/home daily 1.0 2021-08-05 https://static1.squarespace.com/static/5bfddbccf79392679863787f/t/5f55494a6699dc5f7fd19abb/1599424846385/ Home